APFR (Apotheke Fragrance) is a Japanese fragrance brand founded in 2011 by Keita Sugazawa. The brand creates scents inspired by traditional perfumes, herbal medicine, natural philosophy, food, music, and art from around the world. By blending these influences with Japan's delicate, subtle craftsmanship, APFR expresses its unique world through modern design.

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All APFR home fragrances are meticulously handcrafted in their own factory, ensuring every product reflects their commitment to quality. Every ingredient is carefully selected in partnership with trusted suppliers, emphasizing both the purity and integrity of each scent. APFR aims to create fragrances that become a sensory "album" of everyday moments and emotions, leaving lasting memories in the mind through scent.

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As the official distributor of APFR in Malaysia, we are proud to bring this exceptional brand and its captivating fragrances to you, offering a piece of Japan's sophisticated olfactory artistry.